Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure!

In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.

Watch this video to learn:

Why Performance Max for lead generation is difficult and how it can succeed

How SEO and proper keyword research can make a huge difference in optimizing PMax

The factors to consider when estimating how many asset groups your budget can support

Google doesn't only optimize for conversions so you need to check your listing groups frequently

What you can do if you have a product that's monopolizing spend

The tools you can use to optimize your PMax campaign

Why you should focus on your ad copy

00:00 Why Performance Max Fails

01:45 Performance Max for lead generation is super dangerous

05:18 The battle against bot traffic in PMax for lead generation

11:05 Not having enough budget for your asset groups can lead to failure

13:00 Factors to consider the "enough" budget is for your asset groups

18:45 Check your listing groups frequently

21:20 What to do if you have a product that's monopolizing spend

26:59 Your PMax campaign failed because you're resetting learning

29:59 Tracking user behavior and the efficacy of your funnel

34:13 Optimize your above the fold content to match your value proposition

38:00 The rookie mistake we made in the early days of running PMax

40:03 Pretty soon, Performance Max will be your only option

Related Videos:

📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c

🚼 How to Build a Performance Max Campaign for Brand New Accounts: https://youtu.be/Box9gUhOy-4

🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: https://youtu.be/7c74CMnGK74

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

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💯 The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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