Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.

With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.

If LinkedIn can’t understand who you are, it can’t confidently recommend you.

In this episode, Michelle J Raymond breaks down:

• What’s changed on LinkedIn
• Why profiles now drive visibility and reach
• How to fix your profile so your content actually works

If your results feel inconsistent, don’t post more. Start here.

Key moments in this episode -

00:00 Would LinkedIn get you right in one sentence?

01:00 What’s changed on LinkedIn

03:00 From connections to expertise

05:00 Why profiles matter more than posts

06:30 Posts vs profile explained

08:30 Why posting more isn’t the answer

11:00 Get clear on who you’re for

12:30 What are you known for?

14:30 Consistency between profile and content

17:30 Why proof and credibility matter

19:00 Fix this before you post again

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInProfile