#392 If your sales page isn’t converting, it might not be your offer — it might be your presentation! In this episode hosted by Kirsten Tyrrel, web designer Martin Cris shares the formula behind high-converting landing pages, drawing on over 15 years of experience helping founders, creators, and course sellers increase their online revenue. Martin walks us through the essential structure every landing page needs, the power of clear copywriting, and why design is far less important than most people think — especially in the early stages. You'll learn how to craft a compelling hero section, structure your offer to highlight real benefits, and collect the kind of social proof that builds trust fast. We also dive into how to use AI to support your writing (without sounding robotic), where to find the actual language your audience is using, and how to fix a landing page that just isn’t working. If you're launching a course, community, or product, this episode will help you build a page that actually sells!

What we discuss with Martin:

+ Structure and copy matter most

+ Hero section as the hook

+ Sales page vs. full website

+ Importance of knowing your audience

+ Use testimonials for social proof

+ Benefits over features in copy

+ Long vs. short sales pages

+ When and how to use video

+ Avoid looking like AI-written

+ Start simple, improve over time

Thank you, Martin!

Check out Martin Cris at MartinCris.com.

Get the free Sales Page Crash Course.

Follow Martin on Twitter and YouTube.

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