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Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?
In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy.
And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them.
_____________________________________________
EPISODE 170.
Read the show notes and view the full transcript here:
______________________________________________
Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
_____________________________________________
Register for Homepage Hot Seat
Date: Tuesday, November 18, 2025
Time: 1:00 PM EST
Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.
Register here: https://erinollila.com/webinar-homepage-hot-seat/
View all episodes
By Erin Ollila
5
3939 ratings
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?
In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy.
And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them.
_____________________________________________
EPISODE 170.
Read the show notes and view the full transcript here:
______________________________________________
Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
_____________________________________________
Register for Homepage Hot Seat
Date: Tuesday, November 18, 2025
Time: 1:00 PM EST
Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.
Register here: https://erinollila.com/webinar-homepage-hot-seat/