Is AI coming for your job? Erin tackles this pressing question head-on in a thought-provoking episode designed to help you navigate the rise of AI with clarity and confidence. Instead of reacting from fear, you'll learn how to lean into what makes your work truly irreplaceable (like your presence, intuition, clinical insight, and the ability to facilitate real transformation!)

Erin breaks down how buyer behavior has evolved, why information alone no longer sells, and what this means for those building programs, writing content, or delivering client services. Surface-level strategies just won’t cut it anymore. 

Whether you’re just starting your practice or leading a growing team, this episode will re-ground you in the skills and mindset needed to thrive and stand out in an increasingly noisy and AI-influenced space.

In this episode:

• How consumer behavior has shifted toward craving transformation over info-packed courses
• The 4 essential focus areas you must make to futureproof your business and stay relevant in the age of AI
• How overreliance on AI can damage the reputation of functional medicine if misused for lab analysis and protocols
• Erin’s tips and tricks on designing experiences that are rooted in your own voice, values, and client success stories
• Why presence, intuition, and clinical mentorship are irreplaceable in delivering care that changes lives

Join Erin’s Masterclass on August 14th for just $77! How to Turn 1:1 Client Wins into a Scalable Group Program

Applications are now open for the fall 2025 cohort of Funk’tional Nutrition Academy.