It's that time of year—your Facebook feed is full of athletes hoping to make the leap to elite, and once again you find yourself thinking: "The CrossFit Games are cool—but do they matter for my business?"

The answer is yes—and no.

Here, Coop addresses that question and provides three strategies that will help if you want to use the competitive CrossFit season to help grow your gym.

Links:

Intramural Open Guide
Gym Owners United

Timeline:

1:50 – Who the Open is for, and how it can benefit your business.

4:27 – How Regionals (or Semifinals) can get your staff fired up. 

6:46 – What can the Games actually do for your clients? 

9:21 – Gym business models that benefit from the CrossFit Games. 

11:39 – It’s the stories that matter.

13:53 – Using the Intramural Open to boost retention. 

15:21 – Going to Regionals/Semifinals to maximize inspiration. 

16:12 – The CrossFit Games as a networking and learning opportunity.