This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.

Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!

Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right

Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

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This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.

Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!

Key Takeaways:
0:00 Intro
1:36 About Marin
3:50 Foundations of a successful Shopify store
6:18 What channels you should be using for paid social advertising
10:46 Creating compelling marketing campaigns
20:22 Paid social strategies you should consider
24:48 How much to put in each marketing channel
28:50 Calculating Customer Attribution
38:20 Thoughts on Meta’s Threads

Marin’s Twitter - https://twitter.com/IstvanicMarin
Inspire Agency -  https://inspiredigitalgroup.com/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!

Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!

If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!

Key Takeaways:
0:00 Intro
1:19 About Janis
3:40 What channels Look Fabulous Forever are using & why
7:26 How to grow your social channels
10:10 Finding out what content to create
12:10 The stats to look at when analysing content
16:22 How to create an engaging customer survey
19:27 Converting followers into customers
24:30 How to allocate budgets for different stages of the marketing funnel
34:06 How to use CRM and the data
40:17 The future of Social Media Marketing for Look Fabulous Forever

Janis Thomas - https://www.linkedin.com/in/janisthomas/
Look Fabulous Forever - https://www.lookfabulousforever.com/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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This week is our first episode of our social media series!

We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.

Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!

You can reach Ben here - https://www.benleonard.pro/

Key Takeaways:
0:00 Intro
1:25 About Ben
3:38 The social media channels brands should consider in 2023
7:04 How to work out where you target audience is
9:35 How to increase customer engagement
23:15 How to streamline the process
26:29 Cutting through the noise on social media
33:00 How to attribute revenue to social
40:20 How to create social content ideas

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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We're sorry it's late!

There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.

So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!

We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

0:00 Introduction
1:48 GA4 & the changes to expect
4:25 What’s bad about GA4
7:49 How customer attribution works
16:50 How to set up GA4 on Shopify
20:48 Reporting in GA4
23:47 Comparing data in GA4
29:50 Looker Studio reporting
31:00 UTM tracking codes
36:41 What’s good about GA4
45:55 The new opportunity from GA4

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.

Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/
Check out Spec here - https://spec.digital

Key Takeaways:
0:00 Introduction
1:57 About Rob
3:08 What to do after you’ve built the foundations for SEO
6:55 Leveraging product features to create blog posts that rank & convert
15:11 How to create topic ideas for your content marketing
20:27 Should you use ChatGPT for Content marketing?
21:55 Using SEO Tools to find out what your customers are searching for
23:20 Next steps: Implementing off-site SEO Marketing
26:20 Video content for SEO
30:51 Appealing to your target audience to boost your search rankings.
36:14 Why work with bloggers
39:55 Website design to improve your SEO

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

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In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!

Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.

Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!

Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.

Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!

Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital 

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This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.

David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.

Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!

Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure

Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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