Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.

Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!

Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.

Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!

Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital 

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This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.

David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.

Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!

Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure

Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!

Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!

Topics:
1:50 About Mark & Stuga Studio
09:57 The importance of talking to customers to create a strong brand
18:50 Stocking, fulfilling and shipping products for scale
25:25 How secure is the drop shipping model for scalability?
31:33 Some of the ways you can build great relationships with suppliers
36:10 How to drive revenue through your Shopify store if you’re out of stock

Stuga Studio - https://stugastudio.com/

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital 

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For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!

Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.

Key Takeaways:
0:00 Intro
4:00 Would you recommend Shopify or Shopify Plus for fulfilment?
6:14 What is a SKU and why are they so important?
11:40 Shopify information & marketplaces
13:56 Setting up calculated shipping & when to offer free shipping
23:47 Things to be aware of with International Shipping
31:48 What is inbounding and why you should care
37:20 Effective inventory management
42:35 How to manage customer expectations with shopping costs
49:19 What is digital kitting and how it works

Ships-A-Lot - https://ships-a-lot.com/

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital  

Support the show

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.

We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.

Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. 

Key Takeaways:
0:00 Intro
2:56 About Ships A lot
6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.
15:39 At what point should you start outsourcing fulfilment?
18:53 Using fulfilment centres for crowd-funding campaigns
21:27 The different fulfilment options
28:45 How to choose the right fulfilment partner
32:40 The types of businesses Ships-A-Lot work with
35:26 Building Ships-A-Lot

Ships-A-Lot - https://ships-a-lot.com/

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital 

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To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!

Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!

Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas

Christianne’s channel: https://www.youtube.com/@BackpackingBananas

Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/ 

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For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!

Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.

Key Takeaways:
0:00 Introduction
2:19 About Dustin
4:43 What is affiliate marketing?
6:14 How affiliate marketing works
11:02 Using coupons with affiliate marketing
17:56 How to track affiliate marketing
22:12 Using the right affiliate platforms
29:10 How to find the right affiliates
31:21 The difference between influencers and affiliates
34:00 Conclusion
36:12 The question to ask when starting in affiliate marketing

Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws

Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer

Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/ 

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This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.

Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!

Episode Topics:
- How to track influencer marketing
- The different types of influencers
- The importance of influencer engagement
- Blogging & Social media influencing
- Creating user generated content with influencers
- Leveraging great content
- Who is influencer marketing for?
- SEO & Affiliate Marketing

Let us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.

Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer

Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/ 

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In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak. 

Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!

Rare Circles: https://www.rarecircles.com/

If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws

Website: https://winningwithshopify.com/

Instagram: https://www.instagram.com/winning_with_shopify/

TikTok: https://www.tiktok.com/@winningwithshopify

YouTube: https://www.youtube.com/@winningwithshopify

Twitter: https://twitter.com/WinningShopify

Spec: https://spec.digital/

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