In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/

They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success.

Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digital

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The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.

This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.

To contact Tim:
https://www.linkedin.com/in/tim-m-richardson/

And check out his podcast:
https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rlt

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits.

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'  

They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers.

They discussed: The importance of future-proofing post Covid!

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

Support the show (https://www.facebook.com/groups/WinningWithShopify/)

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption.

They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?

Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth!

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

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This weeks podcast is our very special 101 episode celebrating with a number of surprises!

Carolines Top Five Episodes:

1. How To Get Other People To Sell Your Products with Brett Owens
   https://www.buzzsprout.com/171554/3253546
2. How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef
   https://www.buzzsprout.com/171554/2956984
3. The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis
   https://www.buzzsprout.com/171554/2372255
   Taking Your Images to the Next Level - Pixc Founder - Holly Cardew
   https://www.buzzsprout.com/171554/2417927
4. The Best Email System For Shopify Stores with Rytis Lauris
   https://www.buzzsprout.com/171554/1095200
5. Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:
   https://www.buzzsprout.com/171554/1039438

Nicks Top Five Episodes:

1. Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
   https://www.buzzsprout.com/171554/4524980
2. Google Ads vs. Facebook Ads - The Big Debate!
   https://www.buzzsprout.com/171554/4424114
3. Entertainment Thinking With Marketing Guru Brian Millar
   https://www.buzzsprout.com/171554/4697216
4. Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
   https://www.buzzsprout.com/171554/4793210
5. SEO Part 1: Keywords - With special Guests, Chris Laas:
   https://www.buzzsprout.com/171554/5292669

Remember to subscribe and show your support the show! 

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So you optimise your site, but how do you REALLY build trust and brand awareness?

In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more.

Tune in next week for a very special episode 101 celebrating with a number of surprises!

https://stafferton.co.uk/ 

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A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? 

So this week, Nick shares his top things you should be optimising, how and why they're important. 

Remember to subscribe and show your support the show! 

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You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.

In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.

Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.

If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digital

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