In this episode, our guest experience correspondent, Danica Smith, speaks with Hector Hughes, co-founder of Unplugged, who shares how they have achieved the remarkable with 100% direct bookings and nearly full occupancy year-round -- all without relying on OTAs. Hector discusses Unplugged's unique approach to organic growth, the creative use of social media, and how building a movement rather than just a brand has driven their success. Hospitality leaders will gain fresh insights into how embracing authenticity and strategic marketing can boost direct demand and transform their businesses.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands