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Do you know how much time you are spending on sales and marketing in your business? Are you aware of your net worth and key growth activities? If not, you could be preventing yourself and your business from growing and developing the resilience necessary to be as successful as possible.
Measuring the effectiveness of what you are doing in your business is a crucial element of being an entrepreneur. What will work for you is fairly nuanced but gaining clarity about what metrics move the needle can really benefit your business and generate growth in different areas of your life.
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Any time we're talking about metrics, it is worth taking the time to think through what metrics matter to you. What can you gently pay attention to that's going to really help you see if you're moving in the right direction?
In this episode, I'm sharing three superbly useful calculations that I watch closely and use to help me maximize my effectiveness as a leader and entrepreneur. Wherever your attention flows, that thing grows, so I'm showing you how to assess where you should be focusing your time and attention in order to create the kind of life that's important to you. Learn how to maximize your effectiveness as a human being and your enjoyment in life.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Contrary to popular belief, growing a business is not the be-all-end-all it's cracked up to be. Now, scaling a business, that's a whole other story. Growth and scale are not the same thing, and using them interchangeably only creates stress and confusion.
On a basic level, scaling sets you free and growth creates more problems. I don't know what your mission here on earth is, but I know you have one. And I know it isn't to make more revenue so you can have more headaches. But that's what focusing on growth will get you.
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When I work with women entrepreneurs, the one thing we all have in common is a greater mission. Money is great, but we're here for more. You're here to scale so that you can make a greater impact, change lives, change your industry, and direct your abundance into causes you care about.
Today on the podcast, I'm diving into why we've got to stop using "scale" and "growth" interchangeably and how to decide which one you've been working towards. I'm sharing the 3 principles of scale so you can get more cash, more influence, and more autonomy, while also fulfilling your mission. I'm telling you exactly how to stop overworking yourself, simplify your systems, and scale with confidence.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
We received an unprecedented number of emails and messages about episode 421, my conversation with Barbara Huson, about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches.
One of the things that really stood out to me in that interview was Barbara's dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot about niching down and nailing your message here, and to say she is an expert would be an understatement.
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I know so many of you were inspired by Barbara to achieve wealth in your own businesses. If that's you, it's time to stop dickering around doing all the things, serving all the people, and start focusing on just one thing. It's time to have zone of genius discipline.
In today's episode, I'm unpacking what it means to have zone of genius discipline and showing how Barbara's body of work is a perfect example of the success that comes with specializing. There's a tremendous temptation to be a generalist these days, but I invite you to imagine what your life would be like if you had the courage to dive deeper, niche down, and sink further into your zone of genius.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Many of you sell knowledge and transformative work to your clients and customers. Some of you are coaches, authors and podcasters, and others are expertise providers. In our programming, we teach you to package your expertise as intellectual property, but I want to invite you to take it even deeper.
I share what I share in these podcasts and in our programs to help you think more deeply about your business and the core philosophies that underpin your offerings. Sometimes we rush to package and market something so we can get it out into the world, but this causes very important elements to get overlooked.
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I encourage you in this episode to really flesh out what your business philosophy is and how it impacts your business decisions. When you can get crystal clear on your philosophy, every decision you make comes from a place of alignment and authenticity.
Listen in today to find out how to craft your philosophy if you don't already have one, why making it super clear is so important, and how our philosophy here at Safi Media guides everything we do. Discover what typically happens to businesses that don't have a philosophy and how creating yours could be the key that unlocks more cash, influence, and autonomy.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Have you ever heard the phrase, "Revenue is vanity and profit is sanity"? The idea is that it's not how much money you make, it's actually how much of it you keep. There are plenty of 7-figure earners out there, but not all of them are wealthy. Some are actually broke.
I would love for you to both make and keep a ton of money because doing so brings so much peace of mind and freedom. To help you understand how to build a business that results in you being wealthy and not broke, I've invited the Queen of Money herself onto the show today.
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Jackie Porter is an entrepreneur, author, media commentator and financial expert who helps women entrepreneurs like us make money, keep money, and avoid becoming broke millionaires. Women entrepreneurs don't have the same opportunities as male entrepreneurs to build wealth, and Jackie is passionate about changing that.
In today's episode, Jackie and I discuss the differences between closing sales in your business and having something to show for it. We talk about the importance of women increasing their financial literacy and some ways you can do that, as well as her advice for managing your money and building wealth. To get the cash, influence, and autonomy we all want, we need to learn more about our money and start nurturing positive relationships with it.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Your business doesn't exist in a vacuum. You're part of a global supply chain with the team members you employ, the contractors you hire, and the customers from other countries who buy from you. Then there's the money you take out of your business and spend in your local economy.
As a business owner, you are part of a big global money tapestry called the economy. And learning about that tapestry can help you make better business decisions. Unfortunately, most mainstream economic discussions cater to men and male business owners, leaving women entrepreneurs out.
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I have two brilliant guests on the podcast today who share my passion for helping women feel confident joining the conversation around global economics and money. Katrine Marcal is an economist and author, and Linda Davies is a former investment banker turned author. Both have incredibly useful insights on how the world economy has shifted over the last 18 months and how it will continue to shape our businesses over the next two years.
Listen in today to hear my conversation with Katrine and Linda all about the global economy, women's presence and participation, and how you can feel confident entering the discussion. Discover why it feels so uncomfortable approaching the topic of economics and why your voice matters. We're sharing how you can start learning about economics today and how doing so will tremendously benefit your business.
Today on the Power + Presence + Position Podcast:
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Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
You have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message.
As the CEO of your company, and especially if you're a company of one, it's very important to be a spokesperson for your organization and its mission. You might be scared of showing up and being judged, criticized, corrected, or maybe you just don't like how you look on camera. These reasons for not being visible aren't serving you and they aren't helping you be the strong leader your company needs.
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My guest today is an expert on showing up authentically and powerfully online and in front of the camera. Keri Murphy is my dear friend and the CEO and founder of Inspired Living. As an international speaker, media expert, and business mentor, she's a master at showing entrepreneurs how to show up authentically on camera and how to leverage video in their branding.
In today's episode, Keri and I discuss the incredible act of courage it is to show up authentically and to share your truth. Keri walks us through her experience with visibility and how she helps entrepreneurs work through their discomfort so they can be the strong, visible leaders their businesses need. From social media to how our comfort changes as we age, Keri and I cover it all in this episode and you do not want to miss it.
Today on the Power + Presence + Position Podcast:
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Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they're at makes sense, right? So then why is it so hard to do?
I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth.
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The truth is that audience choice is a seven figure decision. You need to be careful when selecting your niche and exactly how you want to serve them. Once you make that decision, stick to it. Continue to examine and meet their needs as best you can.
In today's episode, we talk all about the dangers of overshooting your audience and why it can be mistaken for a business strategy. I talk to you about the results that are possible if you commit to an audience and how you can gain cash, autonomy, and influence through that decision.
Today on the Power + Presence + Position Podcast:
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Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined.
At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point.
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Using this method isn't just a matter of implementing it into your business processes. It's a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people.
I invite you to really consider who you're spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you're serious about refining your niche and growing your revenue, then this is a method you have to check out.
Today on the Power + Presence + Position Podcast:
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Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Are you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you're welcome.
The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy.
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Today on the podcast, I am interviewing Ross Simmonds, also known as "Sherlock Homeboy." He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc.
Ross and I talk about the power that comes with creating quality content and the way that it can build your brand's authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard!
Today on the Power + Presence + Position Podcast:
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Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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