Woman Owned: The Growth Podcast for Women Entrepreneurs

Have you experienced someone approach you and tell you it's time for a website makeover? Have you ever felt the desire to revamp your website, but your gut tells you "not yet" as you prioritize other elements to grow your business? Having a visually appealing site that offers a smooth experience for visitors and guests is excellent, but you need to know when the timing is right for making this project a priority for your business or when it's simply a distraction.

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On today's episode, I'm going to share with you five lessons I learned as my team and I worked on the launch of our new website. I'm going to take you behind the scenes of the website redevelopment and talk about some helpful insights from the past that help us in our strategy and decision-making.

"Creating a new website can be a powerful distraction from doing the necessary work that actually grows a business."

Today on the Fierce Feminine Leadership Podcast:

• Reasons for holding off on the development of a new website
• The time when it is a must to have a website overhaul
• What just-in-time inventory is and how it revolutionized the manufacturing process
• Where clients usually get stuck regarding problem-solving
• Where to allocate your finances if a new website is not yet necessary
• Essential details we covered in our first website makeover meeting
• What the expression "kill your darlings" means
• Why you are more effective when you let go of micromanagement

Behind-the-Scenes Lessons for Launching a New Website:

1. You can accomplish a great deal with a mediocre website.
2. Embrace just-in-time problem-solving.
3. Hold a powerful kickoff meeting.
4. Don't take it personally when other people "kill your darlings."
5. The solution to staying out of the weeds is to coach a team.

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona! Grab your tickets today by registering at YourMillionDollarMessageRetreat.com.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

Fact -- Life is beautiful! Reality -- Life's not perfect. The question is how do you respond when things don't go the way you planned? Focusing on the things you can control is crucial in your performance and success when dealing with variables that are out of your control. One of the things that will allow you to endure these challenges head-on is if you are resilient -- if you have mental toughness.

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On today's episode, I share three mental habits of the feeble-minded, what to do when you catch yourself being feeble-minded, and the secrets on how you can cultivate your inner toughness.

"The key is to catch yourself when you fall into one of these wimpy mental traps and flip your thinking around to the right way."

Today on the Fierce Feminine Leadership Podcast:

• What it means to be feeble-minded
• What you need if you want excellent results
• What fuels consistent effort
• Why you should be on guard against hasty judgments or instinctive reactions
• One of the mental traps people commonly fall into
• External reality versus internal reality

Feeble-Minded Mental Habits:

1. Requiring instant gratification
2. Being opinionated rather than curious
3. Worrying about looking successful

Boost Your Influence and Business Results!

After working so hard to establish your business, are you getting the desired income you want? Are you living your vision as an impactful and respected personality in your industry? If you answered "no" to these questions, then now is the time to join our high-powered business-building masterclass that's specifically designed for coaches, advisers, and consultants who are serious about generating six-figures from their businesses. Go to Bold Women Thought Leaders to apply today!

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona! Grab your tickets today by registering at YourMillionDollarMessageRetreat.com.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

Women dive into entrepreneurship for different reasons -- recognition, job security, and financial freedom. If these and more are reasons compelling enough to make women take the plunge, why do some go back to the corporate world after doing everything they could to make their business work? One of the primary reasons -- they don't have the steady, sufficient, and predictable revenue to carry them through.

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On today's episode, I share some common reasons why women entrepreneurs have unpredictable income in their business and why this lack of predictability is one of their top fears. I discuss these reasons so that you will be equipped to make the necessary changes and corrections you need to incorporate into your business so you can start earning a predictable monthly income.

"Predictable revenue is the holy grail of business."

Today on the Fierce Feminine Leadership Podcast:

• Why you should immediately address the situation of not having predictable revenue
• How marketing is different from promotions
• What I learned from my mistakes when I was starting my coaching business
• What the Laissez Faire Approach is and why you can't afford to be there
• Predictors of a predictable revenue

Reasons for Having Unpredictable Revenue:

1. You lack promotion of what you can offer.
2. Your sales process is not clearly articulated.

Boost Your Influence and Business Results!

After working so hard to establish your business, are you getting the desired income you want? Are you living your vision as an impactful and respected personality in your industry? If you answered "no" to these questions, then now is the time to join our high-powered business-building masterclass that is specifically designed for coaches, advisers, and consultants who are serious about generating six-figures from their businesses. Go to Bold Women Thought Leaders to apply today!

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona!

Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

Your mindset as an entrepreneur is crucial to the success and direction of your business. Your belief system determines how you use your power, how you perceive yourself, and how you deal with the uncontrollable elements in your business. This belief system can cause the life or death of your business -- figuratively and literally.

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Today, I'm going to unveil the three belief patterns that thriving female entrepreneurs have that led them to achieve the seven-figure mark. As I explain each belief pattern in detail, I'm also going to share how vital your belief system is and how it contributes to the success, or the failure, of your business.

"If you want to take a big step up, you need to change your belief system."

Today on the Fierce Feminine Leadership Podcast:

• Statistics of the women-owned businesses that hit the seven-figure mark on sales
• Advantages and disadvantages of technological innovations in businesses
• Why you need to be a part of a community
• How wealthy women view and respond to problems
• What to train yourself to believe in addressing issues
• Why entrepreneurship is a powerful personal development experience
• What procrastinating looks like regarding taking action and making decisions
• Why accountability scares many women entrepreneurs
• What happens when you don't accept 100% accountability
• What successful women want

Three Belief Patterns of Wealthy Female Entrepreneurs:

1. I will find a way.
2. I decide and act quickly.
3. I'm 100% accountable for my results.

Boost Your Influence and Business Results!

After working so hard to establish your business, are you getting the desired income you want? Are you living your vision as an impactful and respected personality in your industry? If you answered "no" to these questions, then now is the time to join our high-powered business-building masterclass that's specifically designed for coaches, advisers, and consultants who are serious about generating six-figures from their businesses. Go to Bold Women Thought Leaders to apply today!

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona!

Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

With more than 35 years of experience as a lawyer and over 15 as the top advisor to committees and senior executives, Liz Watson was named as one of the Top 100 Influential Women of British Columbia and one of the Top 100 Most Powerful Women in Canada. She is the president and CEO of the largest governance firm in Canada, WATSON Inc., where they assist with recruitment, organizational framework, feedback to people, and governance training and consulting.

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Liz joins me today to share the secrets of effective board governance and how good management affects corporations, communities and, ultimately, countries. She explains how her company helps organizations perform better and shares some game-changing principles that would undoubtedly take your governance to the next level.

"Good governance means we have smart people. We are aligned on where we're going. We know who makes decisions about what. And we have processes set up that we can make really good decisions on the board level. " - Liz Watson

Today on the Fierce Feminine Leadership Podcast:

• How Liz got started in her line of work
• The definition of governance
• The primary role of the board of directors
• Why corporations have more impact than governments in many cases
• How governance changed since 2001
• What Governing With Intention is and how it came to be
• Vital principles in Governing With Intention and why they matter
• How these principles affect and shape her as an entrepreneur
• Factors that contributed to her success

Liz's Advice for Fierce Feminine Leaders:

• The relationship between the board and the management team is so important in figuring out how they make decisions together.
• Speak up about matters you feel strongly about.
• As you deliver smart and top-notch content, make sure it's also presented beautifully.

Connect with Liz Watson:

• Watson Website

Dial-Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona! Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

If you are a fan of making New Year's resolutions or setting goals, what steps do you take to make sure you meet each item on your list? Knowing what you want to achieve is one thing. Acting on your desire to fulfill these aspirations is another.

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On today's episode, I'm going to share the three common reasons that prevent you, and many other brilliant women out there, from hitting your goals. I talk about why knowing these reasons is relevant in your business planning and preparation. I also share the significance of watching out for patterns of behavior that may hinder your progress and the impact of having a support group or community on hitting your business goals.

"The more personal accountability you take, the faster you hit your goals."

Today on the Fierce Feminine Leadership Podcast:

• Why learning is considered a procrastination technique
• Explaining the Gold Stars versus Gold Bars phenomenon
• The relationship between the Gold Stars phenomenon and people-pleasing
• How you can connect with people who can advance your career or your business
• Finger-pointing versus taking responsibility
• Bonus reason for not hitting your goals

Top 3 Reasons Why You Won't Hit Your Goals This Year:

1. Too much learning. Not enough doing.
2. Focused on looking successful over being successful.
3. Not taking personal responsibility.

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona!

Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Set Your Ideas and Earning Power in Motion!

Are you a powerhouse woman entrepreneur and ready to build a 7-figure foundation for your business? Get ready for this year-long development program where you can learn leadership strategies, develop accountability, and receive customized business support. Visit IncubatorMastermind.com for more details.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

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Joanna joins me today to share secrets on how you can fly high in your career in finance. She explains how her dancing career helped prepare her for her role on Wall Street and how fierce feminine leaders can use stereotypes to their advantage. She also shares how to stand firm and survive the challenges in the boardroom, her story of persistence, and how she overcame life's misfortunes and hurdles.

"Women should use the stereotypes and turn them into a positive." - Joanna Fields

Today on the Fierce Feminine Leadership Podcast:

• Joanna's niche market in her business
• The most significant turning points in her life
• How to have work-life balance as a woman
• How women can use stereotypes to their advantage
• Top three initiatives to drive things forward
• Why Madeleine Albright inspires her
• One of the smartest risks she has taken in her career
• How she assesses if the risk is worth taking

Joanna's Advice for Fierce Feminine Leaders:

• You have to know what you're talking about and think strategically.
• Be willing to take a risk and stand up for what you believe in.
• Get the people in the room to communicate with each other.

Connect with Joanna Fields:

• Aplomb Strategies Website

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Set Your Ideas and Earning Power in Motion!

Are you a powerhouse woman entrepreneur and ready to build a 7-figure foundation for your business? Get ready for this year-long development program where you can learn leadership strategies, develop accountability, and receive customized business support. Visit IncubatorMastermind.com for more details.

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona! Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

A meeting happening behind the closed boardroom door is not "just" an exchange of ideas or a lecture from the boss. It is where you announce astounding news. It is where you create strategic game-changers. It is where you make life-changing decisions. If you already have a seat at the table, it is imperative to ask yourself why no one listens to you. Having a seat at the table without having your own voice is as good as not having a seat at all.

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Since having a seat at the table is different from having a strong voice, today, I'm going to share the top three reasons why people are not listening to you in meetings. I talk about how you get your message across even in the toughest meeting styles, share easy-to-implement advice on how to have your voice heard, and teach you how you can show up powerfully in a meeting.

"If you can't show up powerfully in a meeting, you are losing credibility, opportunity, and influence without even knowing it."

Today on the Fierce Feminine Leadership Podcast:

• Why it is important to let others hear what you have to say
• How women view meetings according to research
• Struggles women have concerning participating in meetings
• How the wrong belief that women are not in the position to speak up stops them from speaking their minds
• The significance of blunt feedback in your career growth
• What linguistic style is and examples of its different forms
• The lifeblood of having a spotless reputation that precedes you

Top 3 Reasons Why Brilliant Women Struggle to be Heard:

1. You're not sharing them.
2. You aren't getting blunt feedback on your meeting style.
3. Your linguistic style is out of sync with the people whom you need to impress or impact around the table.

Find Your Voice. Change Your World!

Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that's happening on March 23, 2018 in Phoenix, Arizona!

Grab your early bird tickets today by registering at YourMillionDollarMessageRetreat.com.

Set Your Ideas and Earning Power in Motion!

Are you a powerhouse woman entrepreneur and ready to build a 7-figure foundation for your business? Get ready for this year-long development program where you can learn leadership strategies, develop accountability, and receive customized business support. Visit IncubatorMastermind.com for more details.

Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

Originally from Milwaukee, Kelly McDonald is one of the top experts in marketing and consumer trends in North America. She has worked with prestigious clients like Subaru, Toyota, Harley Davidson, and Nike. She was one of the most booked speakers in 2014 and the first in the 26 Hot Speakers list in the U.S. She has also been featured in CNBC, Forbes Magazine, and CNNMoney.

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Aside from committing to 80-100 speaking engagements per year, she is also the author of the books How to Market to People Not Like You and Crafting the Customer Experience for People Not Like You. Kelly's most recent book, How to Work With and Lead People Not Like You, ranked number one in the Business Book Bestseller list.

Kelly joins me on today's episode to share some simple and practical advice on how to appeal to people not like you. She also shares how to discover what other people value, how working with somebody who's different can improve your business and processes, and how her top organizational hack "Client First" impacts her mindset and, ultimately, her business.

"If I can figure out what you value, I promise you that I can figure out how to get into your heart, your mind, and your wallet." - Kelly McDonald

Today on the Fierce Feminine Leadership Podcast:

• Where Kelly's fascination about "people not like you" stemmed from
• The premise of the "Not Like You" book series
• A powerful tool for finding consumer insights
• Most common marketing mistakes entrepreneurs make that alienate people who are not like them
• Why your friends and family don't make a good focus group panel
• Why marketing and advertising are not subjective fields
• The significance of the source, specificity, parameters, and gathering feedback
• The biggest mistake of leading and working people who are not like you

Kelly's Advice for Fierce Feminine Leaders:

• It's okay not to like the people you work with.
• The value of working with people not like you is greater than the struggle.
• Be someone who is easy to work with.
• The ability to say yes is a game-changer.
• Understand the mistakes you made on your own and try to fix them.

Connect with Kelly McDonald:

• Kelly McDonald Website
• How to Market to People Not Like You Book
• Crafting the Customer Experience for People Not Like You Book
• How to Work With and Lead People Not Like You Book

Dial Up Your Impact, Influence, and Income in 2017

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

Heather Moyse is a multi-sport athlete and a two-time Olympic champion at the 2010 and 2014 Winter Olympics. She is the first Canadian woman to be inducted into the World Rugby Hall of Fame. Heather is also an author and a full-time motivational speaker. Her book, Redefining Realistic, which will be launching this December, is not only about exploring possibilities, but also believing in them.

Keep Reading >>

On this episode, Heather talks about what made her decide to take athletics to the next level at age 27 and the advantages of doing it later in life. She shares what she means by "arousal level," how you can manage it to reach your full potential, and why perspective is the key to discover what you are capable of doing.

"Shifting perspective is key for anyone to achieve their potential." - Heather Moyse

Today on the Fierce Feminine Leadership Podcast:

• How her parents played a significant role in her becoming a champion
• The turning point that convinced her to take athletics to the next level
• Psychological skills that drive her to high performance
• The ratio between physical power and psychological skills that motivate her to maximum performance
• How she and her Olympic partner prepared physically and mentally a few days before the big game in 2010
• How to reframe things and circumstances to lessen the mental pressure and allow you to focus on what you need to do
• How to shift your perspective to produce much better results
• Why her book serves as a roadmap to high performance regardless of field
• How she redefines "realistic"
• Challenging your assumptions and fears to prove what you can do
• What motivated her to come back and compete in the 2018 Olympics

Heather's Advice for Fierce Feminine Leaders:

• Part of being successful is knowing what you need to be successful and knowing what your teammates' need to be successful.
• Keep your routine and rituals in place to get you into the right mindset and lessen distractions.
• If you don't enjoy the pressure, you can leave anytime.

Dial Up Your Impact, Influence, and Income in 2017

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

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What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.