July 11, 2025

Women In NAPA (WIN): Building a Supportive Community [THA 441]

37 minutes

Thanks to our Partners, NAPA TRACS, and Today's Class

This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA’s 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across the industry. With a focus on professional growth, personal development, and work-life balance, the program aspires to help women learn, lead, and thrive.

Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren's previous episodes HERE

Aubrey Amborn, Director of Sales, Net Driven

Alberta Santistevan, Program Communications Manager

Tammy Shoemaker, Tinley Park Auto Repair, Tinley Park, IL

Show Notes:

Watch Full Video Episode

https://www.womeninnapa.com/

Introduction (00:00:00)

Purpose and Launch of Women in NAPA (00:04:40)

Website and Membership Details (00:05:37)

Inclusivity and Target Audience (00:06:31)

Importance of Community and Support (00:08:00)

Program Origins and Leadership Support (00:11:43)

Young Talent and Team Culture (00:14:28)

The Leading Ladies and Symbolism of Bracelets (00:15:14)

Aubrey’s Perspective and Industry Evolution (00:16:05)

Encouraging Male Support and Industry Balance (00:18:32)

Women as Consumers and Breaking Stereotypes (00:19:21)

Work-Life Balance and Leadership Lessons (00:20:55)

Program Vision and Future Goals (00:22:52)

Continuous Education and Community Growth (00:25:11)

Hiring, Diversity, and Empowerment (00:28:07)

Overcoming Assumptions and Proving Knowledge (00:31:09)

Pop Culture and Leadership Inspiration (00:32:16)

Embracing Feminine Leadership (00:33:41)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today's Class

Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/

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By Carm Capriotto, AAP

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