Gen Z is spiralling, betch. A skincare founder’s gone viral after realising—for the first time—that the Woolies logo is apparently… an apple?! Cue mass confusion in the comments: some say lettuce, others swear it’s a pumpkin, and a few are still hanging onto the idea that it’s just a W.

We unpack the fruity drama, revisit the time Apple (yes, that Apple) came for Woolies legally, and settle once and for all—what is that logo supposed to be?

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