James Lawrence, known as the "Iron Cowboy," takes us inside the mental and physical grit required to push past limits. From his early days delivering newspapers in freezing Calgary mornings to completing 100 Ironman races in 100 days, James shares how he built unshakable mental toughness.

What happens when the body is on the verge of breaking? He opens up about battling injuries, a brutal bike crash, and the relentless support of his team that kept him moving forward. 

Through it all, James emphasises perseverance, adaptability, and the power of showing up every day, no matter the challenge.

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