THE DEAL: In this episode, Marty and Shura sit down with the powerhouse behind brands like Vegemite, Red Bull, Nutrient Water, and Cocobella. With a background in communications and crisis management, Jules opens up about the day the iSnack 2.0 announcement went live - and how, within hours, her phone lit up with 50 missed calls. What started as a historic moment for Vegemite quickly became a full-blown PR firestorm - and she was at the centre of it.

They unpack the mechanics behind shaping global brands in the early 2000s, why positioning matters more than promotion, and how she helped elevate Cocobella into a cultural staple - including the unsponsored moment Drake posted their chocolate coconut water to his story, sending waves without a dollar spent. Now, she’s co-founder and director of Vacation Vibes - a sexual wellness brand redefining the conversation around intimacy and taking its place in pharmacy aisles, boutiques, and the broader beauty space.

This is the story of someone who’s been behind the scenes of Australia’s biggest household names - and is still rewriting the rules of what brand success really looks like.