Shamini Rajarethnam is the powerhouse CEO of luxury skincare brand Rationale. In this episode she shares the incredible story of her rise from digital marketing coordinator at the brand in 2017, to CEO in just over 6 years.

As a forward-thinking businesswoman and innovator, she’s taken the company from selling products only through dermatologists to 14 flagship stores across Australia and more internationally.

Two young CEOs, in Shamini and Marty, compare notes on the challenges of growing and maintaining strong brands.

In this episode of "With the Fox", Marty Fox sits down with Tom Cullum, the founder and CEO of Ralph James Real Estate, and Paul Cooney, who operates his own business Paul Cooney in London while serving as the Managing Director of Ralph James.

Tom, Paul, and Marty trace their paths from early days in the industry to their current leadership roles, discussing the importance of company culture, branding, and empowering their teams. They share insights on navigating changes in real estate, the value of long-standing relationships, and the role of family involvement in their businesses.

This engaging discussion provides a unique look at three entrepreneurial minds shaping the future of real estate. Whether you're in the industry or simply interested in business strategy, this episode offers thought-provoking perspectives you won't want to miss.

This episode of WTF Live was recorded at the Mountain Club in Queenstown where Marty gave a talk and rubbed shoulders with local business leaders.
Our Sales Director Kate Fairmaid interviewed Marty to share powerful insights on personal branding, social media strategies, and how to build a powerhouse team culture in the ever-evolving real estate market.

Daniel Daggers aka Mr. Super Prime, joins Marty Fox for an exclusive chat about the world of luxury real estate, personal branding, and the art of building connections while selling super-prime properties.

Daniel’s remarkable success in securing some of London’s most exclusive homes was on full display in his recent Netflix series, which delves into the high-stakes realm of luxury real estate. The series has captivated audiences and further elevated his status in the industry.

Oscar Ledlin joins the gents for a deep dive into social media, personal branding, commercial developments, and entrepreneurship. Oscar’s journey is a testament to resilience and vision, having started Ledlin Developments with his life savings and the support of his father after being rejected by numerous banks.

His passion for professional boxing, where he became the Victorian welterweight and junior middleweight champion in 2013, is a testament to his character and discipline. Oscar’s relentless fervour for learning has driven his success in both personal and professional arenas. This episode is packed with insights from his unique perspective on achieving commercial success and building a personal brand. Full episode available now.

THE DEAL: Our first ever live With the Fox was recorded recently at the Calile Hotel in Brisbane in front of an intimate audience of professionals. Marty and Shu were joined by sales director Lana Samuels, Perth Sales Director Ryan Smith and director of Graya Rob Gray. The group delved into a masterclass on marketing, listing, selling, growing and running a business, development, the market and much more.

THE DEAL: In Episode 14 of WTF, Aidan joins the boys for a chat. Aidan was a believer from day 1 and a pivotal figure assisting Marty in articulating the vision of WHITEFOX. Their collaboration was instrumental in shaping the brand's distinctive tone of voice, which plays a crucial role in connecting with audiences authentically. In 2018 they formed WHITEFOX Marketing which became successful in its own right. Together, they navigated pivotal moments that defined WHITEFOX and broke the traditional mold, establishing WHITEFOX as the industry innovator.

Financial journalist at Channel 9 and Sky News Business, or from his viral memes that achieve millions of views. With a social media presence of over 300k followers, Chris has made an art out of explaining everyday topics like corporate greed, mortgages, finance, and more in a digestible and humorous way.

As one of the highest performing agents in Canberra, Josh has built an incredible brand alongside his partner and wife, Sam. The synergies between Hive and WHITEFOX and Josh and Marty are discussed. Both businesses started at a similar time, with a similar ethos, and with WHITEFOX marketing designing the look and feel of Hive from the outset. 

Episode 11 of With the Fox (WTF) focuses on money and how best to use, save and manage it, with the CEO of Flint Group and ‘Best Residential Broker in Australia’ and ‘Australian Broker of the Year’ for the last three years Christian Stevens. Marty and Shura find out about his path to the top, the challenges of starting your own business and how he has been able to build wealth through property.