WTF - WITH THE FOX

In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer’s agency that’s rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn’t linear. Jack opens up about the media storm that hit just three years in, the 30% drop in revenue that followed, and the personal toll as his partner faced a cancer diagnosis at the same time.They dive into the decision to restructure, how brand clarity became his moat, and why he never pulled back on ad spend - even in the hardest year of his life. From paid acquisition to personal resilience, ultramarathons to owning the narrative, this one’s about showing up, rebuilding stronger, and doing business on your terms.One story. One strategy. And a brand that didn’t flinch - even when everything else did.

THE DEAL: In this episode, Marty and Shura sit down with the powerhouse behind brands like Vegemite, Red Bull, Nutrient Water, and Cocobella. With a background in communications and crisis management, Jules opens up about the day the iSnack 2.0 announcement went live - and how, within hours, her phone lit up with 50 missed calls. What started as a historic moment for Vegemite quickly became a full-blown PR firestorm - and she was at the centre of it.

They unpack the mechanics behind shaping global brands in the early 2000s, why positioning matters more than promotion, and how she helped elevate Cocobella into a cultural staple - including the unsponsored moment Drake posted their chocolate coconut water to his story, sending waves without a dollar spent. Now, she’s co-founder and director of Vacation Vibes - a sexual wellness brand redefining the conversation around intimacy and taking its place in pharmacy aisles, boutiques, and the broader beauty space.

This is the story of someone who’s been behind the scenes of Australia’s biggest household names - and is still rewriting the rules of what brand success really looks like.

In this episode, Marty and Shura sit down with Erin Deering - who went from building Triangl into a global phenomenon, to an attempted retirement in her 30s. She opens up about what really happens after the exit: the loss of identity, the aimless days, and the drive to feel useful again - and how that journey led to DEERING.

They dive into the politics play she never saw coming, the rituals that keep her grounded, and why work is still the thing that lights her up - not just as a founder, but as a mother of four. Vulnerable, sharp, and unapologetically honest.

In this episode, Marty and Shura sit down with Nick Russian - a name that shaped Melbourne’s social scene and redefined what it means to be in the business of people. They cover the hustle behind the doors of Eve, the brand-building behind Bar Bambi, and how staying relevant means more than staying visible. This one’s about family, friendship, and playing the long game, even when the crowd’s looking for the next thing. One reputation. One reset. And the power of backing yourself when no one’s watching. Note: This podcast was recorded last year and there are slight sound inconsistencies due to technical issues. We’ve cleaned as much as possible, so the stories live on.

In this episode, Marty and Jesse sit down to unpack what it really looks like to turn things around. From self doubt to standout results, Jesse shares how 2025 became the year everything shifted and why that change had to start within. After a breakthrough year, Jesse opens up on the internal battles that almost held him back and the mindset shift that pushed him forward. It’s honest, raw, and a reminder that no result happens without real reflection. One shift. One choice. And one of the most remarkable turnarounds Marty has seen in nearly two decades of running a business

Marty and Shura sit down with Tom Steinfort, one of Australia's most respected journalists and current Channel 9 nightly news anchor. From his early days in Melbourne to reporting from North Korea, courtrooms with Oscar Pistorius, and interviewing President Zelensky, Tom shares unforgettable moments from his incredible career. We delve into his journey to becoming Channel 9's trusted news anchor, the challenges of live TV, and how he balances delivering heavy news with his natural, relatable style. It’s a very candid chat about journalism, resilience, and the stories that have shaped his remarkable life

In this episode, Marty and Shura go behind the scenes of a milestone moment, one that started with a soft no and ended with Marty’s biggest yes yet. From late night calls and early flights, to the launch of WHITEFOX Projects and a national expansion roadmap. This one’s about instinct, grit, and relentless belief. They dive into the power of partnerships, the art of saying “not yet,” and how the team behind the brand is as important as the brand itself. One sold out development. One strategy. And a vision built brick by brick - with no shortcuts.

In this episode, Marty and Shura sit down with Bruce Keebaugh - Founder and Director of The Big Group to unpack 35 years of business, family, and the beauty of building something with your person. From growing one of Australia’s most iconic hospitality brands to navigating reality TV and raising resilient kids, Bruce shares the secret to a lasting partnership and why the relationship always comes first. One marriage. One business. One chicken sandwich recipe that still steals the show. A conversation on love, legacy, and what it really takes to stay in it for the long game.

In this episode, Marty sits down with Aidan Anderson, Founder of The Local Project to reveal the brand’s fourth pillar “On the Market”, a new vertical of The Local Project and a curated destination exclusively for architecturally designed and prestige homes. After nearly a decade of interest from real estate agents, developers and buyers alike, Aidan knew it was time. Because as he puts it, when there’s opportunity - you jump on it. Two creative founders. One forward-thinking conversation and the future of luxury property content as we know it.

Dylan Francis joins Marty Fox to talk all things real estate, reputation, and what it takes to be a true leader. From early mornings and relentless work ethic to building one of Melbourne’s most respected teams, Dylan’s story is about consistency, character, and staying true to your roots.