In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer’s agency that’s rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn’t linear. Jack opens up about the media storm that hit just three years in, the 30% drop in revenue that followed, and the personal toll as his partner faced a cancer diagnosis at the same time.They dive into the decision to restructure, how brand clarity became his moat, and why he never pulled back on ad spend - even in the hardest year of his life. From paid acquisition to personal resilience, ultramarathons to owning the narrative, this one’s about showing up, rebuilding stronger, and doing business on your terms.One story. One strategy. And a brand that didn’t flinch - even when everything else did.