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In this episode, Marty and Shura sits down with Sarah Davidson - lawyer-turned-founder, author, and the voice behind Seize the Yay, to trace the journey from piano competitions and perfectionism to purpose led business and personal growth.
Raised in a cross cultural household with high expectations and even higher standards, Sarah shares how her early years shaped a deep work ethic, a fear of failure, and a constant push for achievement. But it wasn’t until a health crisis forced her to slow down that she began to question what success really looked like.
From launching Matcha Maiden with no business background to navigating burnout, identity shifts, and creative evolution, Sarah unpacks the tension between ambition and alignment - and why learning to let go was her biggest breakthrough.
This one’s about upbringing, unlearning, and building a life that actually feels good to live.
By WHITEFOX Real EstateIn this episode, Marty and Shura sits down with Sarah Davidson - lawyer-turned-founder, author, and the voice behind Seize the Yay, to trace the journey from piano competitions and perfectionism to purpose led business and personal growth.
Raised in a cross cultural household with high expectations and even higher standards, Sarah shares how her early years shaped a deep work ethic, a fear of failure, and a constant push for achievement. But it wasn’t until a health crisis forced her to slow down that she began to question what success really looked like.
From launching Matcha Maiden with no business background to navigating burnout, identity shifts, and creative evolution, Sarah unpacks the tension between ambition and alignment - and why learning to let go was her biggest breakthrough.
This one’s about upbringing, unlearning, and building a life that actually feels good to live.

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