Coming up on the closing of the 2nd quarter in 2020 has me thinking about the overall timeline that microgym owners have experienced in COVID and wanted to share some of my observations and thoughts leading into the future.

An impromptu jam sesh with a good friend of mine, Dave Hurt.  Dave is a former franchise owner in the bar industry, work a full 9-5 job, a father, husband and sponsored 1st Phorm athlete.

His micro-influencer popularity surrounding bodybuilding, nutrition, goofing off, family and business has grown over the years and now he's ready to step out on his own and finally turn his personal brand into a business. 

@imdavehurt 

Seriously, don't under-think this and gloss over it.   This is going to be a crucial play for you when it comes to new client acquisition in a post-COVID world. 

Enough COVID talk for a minute, let's get back to businesses and discuss copywriting for your microgym. 

For the microgyms that are opening up without having these 3 items in alignment, please go fist yourself. 

My man Mike Arce, founder of Loud Rumor, and myself jam on the microgym scene as we slowly start to transition into this new phase of COVID where states are slowly starting to release restrictions and open up fitness facilitates. 

I know microgym owners are all foaming at the mouth to get open, but make sure you're considering these three items before you do so.

Not gonna lie, this whole COVID thing isn't all that bad from where I'm standing.

Yes, the deaths and sickness and economy taking a shit and the hardship and all those other things are horrible.

But from my view of the world - that exists primarily in the microgym industry - I'm seeing some positives come out of this whole thing.

Jeff Binek owns two successful CrossFit affiliates in Columbus, OH and has also made the move to purchase one of the buildings his gyms are located within. 

Sounds like a smart guy, right?

He is. 

I've had the pleasure of working with Jeff when he was wanting to develop and establish a LBE model inside of his CrossFit business and on today's interview we dive deep into how that looks, why it happened and what Jeff learned along the way.