CAMPAGNA FINANZIATA AI SENSI DEL REG. UE N. 1308/2013
CAMPAIGN FINANCED ACCORDING TO UE REGULATION NO.1308/2013

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Since you're talking about Prosecco, now let's bring the topic back to Prosecco. Now, Mikelino, I know that Prosecco is one of your best selling items, right? Or you only do Prosecco, you do other wine as well?
No, no. I do also sell wines or other kind of wines, but Prosecco is my king.
Yeah. But why do you think it's so popular? Like compared with some of the other products that you sell？
Easiest answer is because it's super adaptable, super versatile to so many occasions, and we go from a formal dinner, a formal welcoming drink for a dinner to the craziest party that we can have in the nightlife places.
This is a 360° of versatility found for such a wine. Prosecco DOC, it's the most exported wine that we have in Italy and this is the reason can use it. I mean, everybody is like every different kind of client there if you're talking to the B to B so from our restaurants to a bar to a club to private event, it's definitely my best selling item to around the 30% of my sales is out of Prosecco DOC.
Oh. So adaptability and versatility.
Yeah, and also it's very easy to drink, very easy to drink. It goes into cocktails.
You can drink it by itself, as a serving style because it could be sweeter or drier according to your preference. So it's really something that find the highest level of applications and the highest number of consumers, not only women or a certain kind but everybody.
Yeah. I mean, I totally agree with the versatility and adaptability part, and especially think about my community, I have a community of over 1 million followers. A lot of them, they would probably, like 70% are women, they would like to try some sort of wine, but they can't get into the heavy wine. I mean, we've held some really, really professional big wine sort of wine tasting. And then it seems like people find those very, very hard to accept because they haven't developed their palate so to speak, but Prosecco is just so friendly to beginners in wine tasting.
Totally, yes.
Yeah.
Yes, I agree.
Also I was surprised once we, I mean, talking about ourselves, when we started the cooperation with the Revolucion, I was kind of surprised because like nightlife club, I'm open to any kind of clients and Santi was saying, no, we have a very differentiated clientele and we do need the Prosecco, it is not just all about cocktails, despite that as we told before, now the mixology is an important part for Prosecco. This kind of wine is really a different than wine drinking. It's Prosecco drinking. It's a category per se, we could say.
It's very different. So I'm gonna ask Santi actually, since Mikelino was saying that you guys were talking about your clientele, their drinking habits, so I'm going to ask is Presecco or sparkling wine in general a popular choice for your customers?
OK, as we were talking before concerning the market, a different order from our shops.
It's different because the network is different, but in some city, especially Shanghai like we sell a lot of Spritz.
also because I'm half Italian half Albanian.
So in every shop I have a part of Italian community in everywhere. So it's also for that, but not only for that, but in the end, people stay with me say oh I like these, can I try?
It's such a great experience drinking Spritz on summer's day and just to remind our…
Do you like it?
I love it. Just to remind our listeners, Spritz, I hope I'm getting this correct. So Spritz is a sparkling wine like Prosecco, for example Prosecco and some other form of alcohol like for example I drink Aperol Spritz sometimes, so that is Aperol and Prosecco. And I want to say soda, like sparkling water, soda water?
And orange slice.
Totally right, yes.
Yeah.
You can be our new bartender.
Thank you.