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Hi, everyone. Today we have in our studio two guests from Casa Prosecco, China.
Casa Prosecco is an organization set up with the aim of promoting the Prosecco DOC brand. They are going to be sharing with us a lot of their interesting experiences in promoting Prosecco in the Chinese market. Welcome to the show Feiling, welcome to the show Roger.
Hi. Dear.
Hi everyone.
First of all, I know that Feiling you are in charge of Casa Prosecco, China, right?
Yes, Lulu.
So could you, first of all, tell us what kind of organization is Casa Prosecco?
Sure, dear. Casa Prosecco is the office of Prosecco DOC Consortium in China, which was founded in March 18th, 2016, the main business of Casa Prosecco is to promote all types of activities and events according to the strategic planning and the instructions from the Consortium.
We know Prosecco is a very famous wine type, but why Casa, Casa means family, house in Italian?
Yes, Casa means family, you're right, but I’d like to tell you a story, ok, back story, the headquarter of Prosecco DOC Consortium is in the world city Treviso, the hometown of tiramisu.
Oh, Treviso.
I'm sure that you’ll like it.
Yes, Treviso, where is only 29 kilometers away from Venice, the romantic capital. Venice is the birthplace of Italian traveler Marco Polo. Everyone knows that, right? Yeah, he came to China with his father in 1275, and was fascinated by Chinese brilliant history and culture. Later he wrote very famous The Travels of Marco Polo, which praised the prosperity of China for its developed industry and commerce, bustling market, magnificent capital.
Since then, Italians believe that the Silk Road starts from Venice, and finally, it’s in Chang'an, now my city Xi'an; so, our back story is Silk Road story, history is never far from us.
That's very interesting because Feiling, I was actually gonna ask you, I know that Casa Prosecco China was founded in Xi'an, that was actually my second question, like why Xi’an.
Now you're saying the back story is grand, kind of like a modern-day Silk Road connection. I like that. It's always nice to be able to trace back in the history and find the connection between China and Italy and through Prosecco of all things, very nice.
But I know that Casa Prosecco China also has other offices, right? Roger, you are from the Xiamen office, right? You're based in Xiamen.
Yeah, exactly. That was like a few years ago we set up the Casa Prosecco in Xiamen. The reason behind it is quite simple as well, naval city Quanzhou and it's the Silk Road on the sea. So this is another part to start the relationships. This is relationship we get started.