This is it! Well, now through January. The diet industry is READY! With over 50% of people expected to make wellness/health related resolutions (fitness and weight loss topping the list), you're about to see ads and promotions for every lotion, potion and quick fix fad. The truth is, none of these are the magic bullet we want them to be. Yet it's SO easy to be tempted! In this week's episode Jenn is arming you with everything you need to stand strong against the machine of the diet industry. From the truth about common diets on the market to understanding why everything marketed to us isn't the answer and what we want to do instead, this episode is not to be missed! In fact, you may want to listen to it each time those ads come your way or your social media feed is filled with before & after photos.      

Outline:

• Welcome back & meet Beth
• Intro to today's topic
• Beth's story of lifelong dieting & then working with Jenn
• New Year's Resolutions marketing
• The diet industry's Olympics
  • Yes, Jenn has a business technically in the industry...what's the difference?
  • Understanding "industry"
  
  
• Keto
  • Defining what it means for something to "work"
  • Beth's story of the lady in line at Trader Joe's
  
  
• Intermittent Fasting (IF)
  • The kind of fasting Jenn's a big fan of
  
  
• Weight Loss Pills
  • Supplements & the FDA, DSHEA
  
  
• Before & after weight loss photos
• Noom
• Food industry 
  • Claims: natural, vegan, non-GMO, organic
  • NPR's interview with a Lean Cuisine exec
  • Oatmeal for breakfast
  • Plant-based
  • What allowed to be in food in the US
    • US vs UK Heinz Tomato Ketchup
    
    
  
  
• Dry January
• The "health food" section of the grocery store
• The state of the diet industry & the state of our health
• What's happening when we look for the magic bullet
• Having a plan
• Thinking vs doing
• Choosing a couple pieces of your routine to maintain during the holidays
• Seasonality
• Remembering why this is important to you
• The actual easy button
• Summing it up & final thoughts

Links:
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Take the free Weight Loss Profile, Jenn will send you a Menu Plan

Quotes:
"This is the diet industry's Olympics. They're playing capture the flag and YOU are the flag." – Jenn Trepeck
"What we do is predicated on giving a damn...and that's the difference."  – Jenn Trepeck
"If we can't do whatever we're doing forever, I don't want to make that the plan for how to get there."  – Jenn Trepeck
"Let's not throw our common sense out the window."   – Jenn Trepeck
"If the claims sound too good...it's a red flag to me."– Jenn Trepeck
"The industry is shifting from "diet" to "wellness,"...it's just more nonsense we have to decipher."  – Jenn Trepeck
"Anytime we go from extreme to extreme, we're setting ourselves up and it's totally unnecessary."– Jenn Trepeck
"Zero health conditions occur only in overweight bodies."– Jenn Trepeck