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Hi everyone, and welcome back to Buzzword Mix. 欢迎回到我们的迷你双语板块【新词特饮】, 短短几分钟让不同段位的你掌握最新最地道的英文谈资.
In today's Buzzword Mix, our buzzword is Gamification.
Now I don't know if you have noticed, but nowadays whatever you do, whether you are studying or you are exercising, or you are using any sort of APP, there are always certain settings that make you feel like, am I actually playing a game？
可能大家也注意到了, 各种各样领域的APP, 它都会有一些特别像游戏的设置, 比如说什么积分、排行、奖励, so let's talk about this word in today's Buzzword-Gamification.
所以今天的Buzzword, 我们就来聊聊「游戏化」.
Gamification, obviously from the word game, gaming, is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users.
游戏化很好理解, 为了吸引参与者或者使用者提升他们的参与度和驱动力, 在非游戏的语境里加入游戏的元素和体验.
This is generally accomplished through the application of game design elements and game principles in non-game contexts.
更具体的就是在非游戏的语境里加入游戏设计的元素以及游戏的一些规则.
Gamification is part of a persuasive system design, and it commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, knowledge retention, so on and so forth.
它可以用到的领域非常的多, 从普通的提升用户参与度粘性到知识的宣传, 提升组织内部的生产力, 工作流程, 甚至可以用在比如说政治性的宣传或者说众筹项目等等场景.
Now while you think this might be a very new idea, games and game-like elements having used to educate, entertain, and engage for thousands of years. It's just that nowadays with our smartphones and apps, we're able to do it much more engaging.
So here I'm going to share with you some of the most classic game elements used in Gamification. These are Points, Badges, and Leaderboards.
在各种游戏化设计里面万变不离其宗的三个大类就是积分Points, Badges 徽章, and Leaderboard排名榜.
Points are used as visual identifiers of progress in sports, reward cards and video games.
Badges display achievement, whether from service in the military or a gold star on school report card.
Leaderboards are used across sports, sales teams, and in general life to present competitive placement.
So a little bit of healthy competition and a sense of accomplishment is really what gamification is all about.
其实说来说去游戏化的根基, 除了那些花里胡哨吸引人眼球的design之外, 更多的是唤起人们的一种好胜心以及人们对于成就感的渴望.