As an employer, it’s important for you to understand that you have an employer brand and you can use that brand to your advantage when it comes to talent acquisition and retention. This week’s episode of the Scaleocity Works podcast is about the 10-point action plan to improve your employer brand.

In this episode, Brian talks about the constantly shifting expectations of employees and the importance of staying on top of these expectations. He lays out the top 4 reasons team members might leave a company and the 4 key new expectations to be aware of and strategically plan for when it comes to retaining your top talent.

Your 10-point action plan to improve your reputation as an employer

1. Audit your reputation.
2. Focus on your alignment with your core values.
3. Implement 1:1 meetings for consistent feedback.
4. Act on feedback.
5. Develop your employer's value proposition.
6. Create a positive hiring process and experience.
7. Develop a meaningful onboarding experience.
8. Drive continuous improvement.
9. Implement employee ambassadors.
10. Promote your employer brand.

So many companies lose out on candidates when they do not focus on their employer's brand.

Thank you for listening! If you enjoyed this episode or found any of the information helpful, check our website to learn more, and be sure to follow, rate, and review the podcast!

Tune in to more episodes to keep up with the latest trends in HR leadership and organizational effectiveness and tips on how to develop and lead a high-performing team!

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