Don't feed the trolls! Or wait. Should you? What about the troll that says your program sucks? Should you swoop in and argue back?

Probably not, says digital-marketing expert Mateo Lopez. But that doesn't mean you should never respond to comments, either.

Here, Mateo shares when and how to respond to comments, some tricks for filtering out spam ahead of time and what to do when the trolls start biting.

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Timeline:

1:17 – Trolls gotta troll.

3:21 – How to respond to questions in the comments.

5:40 – Don’t distract your audience from taking action on your ads.

8:08 – How to deal with the price question.

9:56 – Page moderation: Filter out negative comments before they appear.

13:07 – How comment moderation affects engagement stats.

17:29 – Duplicating ads without comments.

19:36 – Starting conversations.