What is your main job as a coach? Jayson discusses the importance of giving your clients permission to be messy, finding key relationships where they can be authentic, and providing them with a sense of certainty. He also explains why your ultimate goal as a coach should be to work yourself out of a job. Tune in to discover how to help people authentically be themselves while achieving what they want in life.

Timestamps:

• 4:52 Giving your clients permission to be messy
• 8:45 Finding key relationships
• 13:15 Summery

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