There are different types of service design. Did you know? Deborah Szebeko explains the balance between service innovation, service improvement and service design.

Because if you're doing a service improvement project with a service innovation mindset it's bound to fail. And we don't want that right :)

We also talk about designing #BusinessModels. Whenever you're designing a new service you're quite often also designing a business.

And finally... do we rely too much on technology and process instead of relying on our intuition? What does it mean to go back to basics regarding our service design tools and methods? Can a walk through the woods be an actual method to synthesise ideas?

A lot of questions that are worth exploring in this episode!

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EPISODE GUIDE

02:28 - The first encounter with Service Design.

04:05 - How do you know what type of service design you’re actually doing or should be doing

11:20 - How can we use our design skills to disrupt business models

19:02 - How can we go back to basics and explore our relationship to ourselves and nature (in order to inspire ideas that tackle solutions to our social issues)

29:45 - Big question: How can we get more people to get the vibe?

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LINKS FROM THE EPISODE

* Deborah on LinkedIn ➜ https://go.servicedesignshow.com/xxx7e

* How to thrive in the next economy (book) ➜ https://go.servicedesignshow.com/zdhgz

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