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“Growth can actually kill a business that’s not prepared for it.” 

Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) for a conversation that spans the full arc of his career. Bryan breaks down the stair-stepping method for scaling without blowing up operations, what it looks like to rebuild a marketing org ahead of Black Friday, and how True Classic became one of the earliest brands to scale AppLovin to $100K per day in spend. 

Still an advisor to True Classic, Bryan also shares what he’s building next — an AI-first brand consolidator with a founding team he describes as an executive AI stack + a first product just weeks away.