Your product didn't just appear out of thin air. It's the result of hundreds of hours of hard work, complete with crucial decisions you made so you could get it just right because you care about serving your customer well and being proud of the product you give them in exchange for their money.

But your customer doesn't know any of that. At least they don't if you don't tell them.

I'm back to discussing creative strategy on this episode, and the idea here is simple but constantly overlooked: learn to tell people about all the decisions that got made to make your product as good as it is.

The more they understand those, the more likely they are to buy it.

EPISODE HIGHLIGHTS

EPISODE SPONSOR: Aronson Creative

Level up your brand with creative leadership from Robbie Aronson at Aronson Creative by visiting www.aronsoncreative.com.

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠@andrewjfaris⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠www.ajfgrowth.com⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠Tell Me Mama⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠Rusty Little Scissors⁠⁠⁠" by The Devious Means