Zillow Pro is changing how agents manage relationships and most agents don't realize what it means yet.

In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Zillow COO Jun Choo to break down Zillow Pro, My Agent Connection, and how Zillow is rethinking the agent-consumer relationship.

The big idea?

"If you're already married, we stop offering you dates."

Instead of constantly reselling leads, Zillow is building a system that reinforces the relationship agents already have with their clients; ensuring agents stay connected throughout the entire home search experience.

But that's just part of the story.

Jun also dives into Zillow Preview, product innovation, and why the first plan is always wrong and how agents can use that same mindset to grow their business faster.

If you want to understand where real estate technology is heading and how to protect and grow your client relationships this episode is essential.

Links mentioned during the episode: https://youtu.be/wN5IDKhPKy0

https://youtu.be/Z9mnG-ek1BI

Zillow Preview signup page for brokerages: https://grow.zillow.com/preview

Zillow Pro landing page: https://www.zillow.com/agents/zillow-pro/

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