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037: Using Short Video to Build Your Audience
I talk a lot about the importance of audience building for subscription box owners. You have to build your audience in order to build your subscription box business.
One of the best ways to build your audience is through the use of short videos you record and use on Instagram stories and reels or on Tik Tok. These videos can also be turned into Facebook video ads. All of which help you build your audience.
Today, I’m thrilled to have one of my biz besties - and someone who does short videos better than just about anyone - on to share her knowledge with us. Tamara Bennett of Southern Adornments Decor is here!
A lifelong crafter, Tamara turned in-home paint parties she hosted while her Marine husband was deployed into an incredible business where she teaches more than 1,000 women every month to paint online.
Tamara started recording Instagram stories more than four years ago. She continues to share stories with her followers but also uses Instagram reels and Tik Tok to grow her audience and make new connections.
Tamara explained the role each video types has in your audience building strategy:
Tamara LOVES Tik Tok. And she’s really good at it. Tik Tok is a great way to get people to consume more of your video content quickly. Once a viewer likes one of your videos, they’re likely to consume more. The result? You’re able to build your Know-Like-Trust factor quickly. Tik Tok is great for:
You don’t need special video or audio equipment to do short video well. Tamara uses her phone - that’s it. She shares hints and tips about how to record videos as well as how easy it is to edit videos inside Instagram and Tik Tok.
Being on camera and going live can be intimidating. Short video is the perfect way to put yourself out there in a small way.
Tamara reminds us that we are here to serve. These videos aren’t about us. They’re about the people they will help!
Important Links:
Find and follow Tamara:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
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By Sarah Williams
5
157157 ratings
I talk a lot about the importance of audience building for subscription box owners. You have to build your audience in order to build your subscription box business.
One of the best ways to build your audience is through the use of short videos you record and use on Instagram stories and reels or on Tik Tok. These videos can also be turned into Facebook video ads. All of which help you build your audience.
Today, I’m thrilled to have one of my biz besties - and someone who does short videos better than just about anyone - on to share her knowledge with us. Tamara Bennett of Southern Adornments Decor is here!
A lifelong crafter, Tamara turned in-home paint parties she hosted while her Marine husband was deployed into an incredible business where she teaches more than 1,000 women every month to paint online.
Tamara started recording Instagram stories more than four years ago. She continues to share stories with her followers but also uses Instagram reels and Tik Tok to grow her audience and make new connections.
Tamara explained the role each video types has in your audience building strategy:
Tamara LOVES Tik Tok. And she’s really good at it. Tik Tok is a great way to get people to consume more of your video content quickly. Once a viewer likes one of your videos, they’re likely to consume more. The result? You’re able to build your Know-Like-Trust factor quickly. Tik Tok is great for:
You don’t need special video or audio equipment to do short video well. Tamara uses her phone - that’s it. She shares hints and tips about how to record videos as well as how easy it is to edit videos inside Instagram and Tik Tok.
Being on camera and going live can be intimidating. Short video is the perfect way to put yourself out there in a small way.
Tamara reminds us that we are here to serve. These videos aren’t about us. They’re about the people they will help!
Important Links:
Find and follow Tamara:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
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