The Wealthy Coach

#07 - The Wrong Way to Market During a Global Crisis


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We are going through a global crisis and right now MORE THAN EVER, it's really important to shift your messaging and your marketing to accommodate people's shift of perspective.  I have LOOOOONG thought Bro Marketing was a dying form of marketing but with what has just happened in our world, it doesn't have much life left.

It is SO important that you are NOT bro marketing right now. So if you don't know what it is, use this episode to inform yourself on what not to do.

Do you only care about the bottom line (aka the sale and money in your bank) OR do you actually care about the people who you help?

There is a style of marketing out there that completely disregards the people who you desperately want to help and unfortunately, it’s a lot of what is being taught out there on the internet.

I’m talking about Bro Marketing. Which is a style of marketing that prioritizes the sale over the customer. This marketing tactic doesn’t give two shits about customer loyalty or if the client returns.

You may unknowingly be bro marketing based on the advice of a so-called "marketing expert". And if you are, you might be sabotaging your business and completely crushing your soul.

In today’s episode of the HIGH on Business Podcast, I am talking ALL about this inauthentic form of marketing and how to avoid it to stay aligned with your mission and your values which is incredibly important in today's new world.

Are you ready to get clear on your niche so you can start growing your business and reach more of your dream clients? On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. You can get 70% off from now until April 2nd: https://kendra-perry.com/niche-workshop

Wanna chat? Shoot me a DM on Instagram, @kendraperryinc, and I'll be happy to talk to you!

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The Wealthy CoachBy Kendra Perry | Health Business Mentor

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