One of my biggest frustrations with digital marketing is how easily our focus is shifted onto what I call the ‘vanity’ metrics. Whether it's focusing on likes, follows or subscribers, it's all too easy to fall into the trap of the valuing the popularity of what we create over the profitability (aka the effectiveness) of it.

Now, way back in episode 6 of this podcast I covered a very similar subject and fast forward 18 months I have a whole lot more to add to this topic. So while it’s all too easy to invest huge amounts of energy in showing up online, I want to take you through 3 practical steps that you can implement to ensure your online presence is not only popular but also profitable. 

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Edited by Emily Osborne