Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.

What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?

We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one.

Extra Stuff:

Follow Richard on Twitter - https://twitter.com/rshotton

Buy Richard's Book - https://amzn.to/2YCQfdt

Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands

Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578

Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom

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