In our last +1, we talked about my mission to become a Spartan World Champion.    My heart skips a beat just typing that.   (Which, btw, is a good “reverse indicator” as my Yoda would say. Btw2: When Phil and I chatted about my contemplations about raising my standards and going all in on the Spartan mission, he told me that I MUST go for it or the Universe will fire me from my job. Laughing.)   So…   The title of that last +1 was “Becoming a Champion.” Today’s it’s called “Being a Champion.”   We’re going to talk about another coach of champions: Ben Bergeron. Ever heard of him?    If you don’t know who he is, have you ever heard of CrossFit? If you’re alive and into Optimizing, my hunch is that you almost certainly have. One more question: Ever watch the CrossFit Games where the world’s best CrossFit athletes get together and see who is “The Fittest on Earth”?    Those world-class CrossFit Games athletes are absolute BEASTS. As in: ASTONISHINGLY strong, skilled and tough.   Only 40 men and 40 women (and 40 teams) make it through the regional qualifiers to the world championships. Most of the athletes who make it there are just happy to be among the world’s best.    But a select few are there to win it. Those are the athletes Ben Bergeron coaches.   In fact, he’s coached his athletes to six world championships. In 2016 he coached BOTH the men’s champion AND the women’s champion. (Which is kinda crazy awesome when you think about it.)   All of that to say, Ben wrote a GREAT book called Chasing Excellence in which he shares his approach. We’ll chat about it a bit more in the next few +1s.   Today I want to focus on one simple point.    He and his athletes never talked about being champions. They were too focused on ACTING like a Champion NOW.   Here’s how two-time champion Katrín Davíðsdóttir puts it: “Though I moved halfway around the world with the goal of making it back to the CrossFit Games, Ben and I never actually talked about the Games. We didn’t talk about qualifying, we didn’t talk about finishing in the top ten, and we certainly didn’t talk about winning. What we did talk about was giving full effort in every single moment of every single day, and becoming the best we could possibly be.”   Today’s +1.    You may or may not have aspirations to be an “official” “champion” of anything in your life. Of course, that’s fine. (Although I’d encourage you to think for a moment about what you COULD be the absolute best in the world at Jim Collins Hedgehog Style.)   But, if you’re this far into this +1, I’m going with the assumption that you’re at least moderately committed to Optimizing. (Hah.)   So, reach over to the virtual stovetop in your mind, turn the heat up to 212 degrees, and think about YOU at your ABSOLUTE (!) BEST.   Then be that version of you Today.   Moment to moment to moment.    Put your old identity on a permanent vacation and act like a Champion.