This morning I thought it would be fun to share how I start my day. Jocko Willink has his 4:00 AM Timex watch. Awesome. I’m thinking I’ll share my Oura data every day and how I quickly use that data to get a little better via a three-step process we teach our Optimizers and Optimize Coaches: 1. What’s working? 2. What needs work? 3. What will I do differently? BOOM! Repeat. Aggregate and compound and let’s see what we’re capable of as we show up day in and day out for an extended period of time. I also share my Breakfast of Champions and some more thoughts on the messy process of creativity! Now it’s time to hit the Trail and then take my kids to the zoo. LET’S DO THIS. TODAY.