Hate freebies but still want to grow your list? This one's for you. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the single best way to grow your email list without creating a new freebie: hosting your own event. Whether it's a challenge, bundle, or virtual summit, Liz explains why being the host (not just a participant) can skyrocket your list growth and position you as a leader in your niche.

Episode Highlights

• The question Liz gets all the time: "How can I grow my list if I hate freebies?"

• The most effective answer — host your own event.

• Why hosting is better than participating:

  • The host gets all the emails, while guest speakers get smaller exposure.

  • Even one event can attract hundreds or thousands of new subscribers.

• How Liz first discovered the power of hosting through her early RV blogging days.

  • Her first event, RV Renovations Week, started as daily Facebook Lives to boost engagement.

  • That event led to Full-Time Freedom Week, a multi-speaker virtual event that grew her list to 10,000 subscribers in just a few years.

• Real-world examples of list growth through hosting:

  • Liz's own List Building Live event (March 11–13).

  • Guest expert Cherie Collier, who grew her list from zero to 3,000 with a single event.

• The ripple effect of hosting:

  • You gain authority, visibility, and new collaborators.

  • People start seeing you as a leader — even if you're brand new.

• Why it's worth the effort — even if your first event only brings in 100–200 people.

Key Takeaways

• Hosting > participating: Being the organizer means you collect the leads and the credibility.

• Start simple: You don't need a full summit — a small challenge or bundle works too.

• Visibility creates authority: Hosting events instantly positions you as a leader.

• Worth the work: Even a small event can massively grow your list and opportunities.

• Action over perfection: The sooner you host, the faster your confidence and list grow.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM