In this week's beauty wisdom I'm chatting to the wonderful Susanna Flynn. Sus is one of the best beauty PRs in the business and there's nothing she hasn't seen!!
During the episode we chat about how skincare has changed (for the better), why brands need to stop falling back on the same language (like "we';re disrupting the industry") when trying to market their products and also how beauty PR has dramatically changed since the dawn of the influencer.
Sus also goes through some of her favourite products and introduces us to an ingredient that is going to be MASSIVE this year.