A good lead magnet or opt in can change the shape of your business. You can have tons of vanity metrics and followers on social media, but the one key metric that makes the biggest difference in sales is the size and engagement of your email list.

The most effective way to build a highly engaged email list is with a gold standard lead magnet that is high value that your audience absolutely loves!

A lead magnet is an exchange. It’s saying, "Hey, I’ll give you this piece of beautiful value in exchange for your contact information so that I can market to you." But of course, in much more eloquent language.

I'm taking you through the steps in today's episode. If you want NEXT LEVEL, go to tinatower.com/challenge and spend 5 days with instructional video and interaction to design your perfect lead magnet.