In this coaching episode, Lindsay and Nora work with Azul Terronez, co-founder of Authors Who Lead, to optimize his private podcast lead magnet "Born to Write, Scared to Start." Discover how to transform common client objections into powerful lead magnet content, create effective promotional strategies for private podcasts, and explore ways to scale coaching through audio-only delivery methods.

Topics Covered

• Addressing the top fears that prevent successful people from writing books
• Using episode titles as marketing hooks and social media content
• Creating promotional strategies with audio clips and reels
• Building email sequences around private podcast lead magnets
• Transitioning from live coaching to audio-based support systems
• Using private podcasts for ongoing client coaching and community building
• Optimizing opt-in processes and reducing friction for mobile users

Links Mentioned

• Website: https://authorswholead.com/
• Facebook: https://www.facebook.com/azuljterronez
• Instagram: @azulterronez
• Twitter: @azulterronez
• LinkedIn: https://www.linkedin.com/in/azul-terronez/
• TikTok @azulterronez

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