Courage & Clarity

105: Backstage Pass: Tools, Tech & Exact Process for a $40k Course Launch


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If there’s one thing I love in business, it’s opening the curtain and allowing others to have a sneak peak behind the scenes on what it takes to be successful.In this backstage pass style episode, I’m giving you the real tactics I used to have a $40k launch.This Clarity episode covers:PRESELLING* Why I ended up having a pre-sale even when I had zero plans or desire to do so* How I stayed in the flow and connected with my community which built trust and eventually meant more sales* The exact method I used to get 37 pre-sale students in 72 hours CHALLENGE + WEBINARS* How I build a buzz and warm up my people with a fun and results driven 5 day challenge* How a massive technical issue during my first webinar actually ended up working in my favor* How I created a tight, no fluff and valuable webinarTECH/BACKEND* The three user-friendly platforms I used for Crickets to Customers* Plus the new tactic I use in my email provider to gather valuable data for future course launchesPRODUCING THE COURSE* Why I’m creating each module one week at a time and what it means for future launches* My promise that you don’t need technical know how to create impressive video content* I’ll let you peek into how I have a comfortable natural delivery in my videos* I answer the question if you need fancy or expensive equipmentMOVING FORWARD W/ THIS COURSE* How I keep course launching playful and fun so I can have less nerves* Why it's a key part of my business that will be launched again in future

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Courage & ClarityBy Steph Crowder

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