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EPISODE DESCRIPTION

Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games.

Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people.

Full transcript and show notes

Learn more about Blind

Learn more about the Futur

Subscribe to The Futur on YouTube

Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn

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TIMESTAMPS

00:14 - Today’s guest

01:01 - Chris took on a challenge

02:25 - A traditional path wasn’t for Chris

04:25 - What we learn today

05:07 - Chris’s start in the design world

05:59 - Honing your craft vs business development

06:51 - When Chris started to find success

07:21 - The importance of consistency and relationships

09:29 - Concept of “trading up”

11:15 - How you work with BIG clients

14:40 - Is there any risk to spec work?

18:28 - Chris’s transition from Blind to The Futur

22:04 - Blind’s business model during the transition

22:56 - The painful part of business

23:45 - What was driving the shift towards content?

26:50 - The plan for Blind employees

27:27 - Difference between YouTube and commercial work

28:18 - Cultural redefinition at Blind

29:46 - Chris’s start in content

31:25 - Start of The Futur

32:52 - How was The Futur making money?

33:37 - Chris’s identity crisis

37:04 - Voice of The Futur

40:45 - How YOU can make the transition to content

44:37 - How Ben Stiller found the Severance animator

45:30 - You’re 2 or 3 people away from who you need to know

47:21 - The ugly side people don’t talk about

48:30 - Ask and you shall receive

49:23 - How to land your dream job

53:04 - What is Chris struggling with today?

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