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EPISODE DESCRIPTION

Hayden Hillier-Smith is an industry leader in online editing.

He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing.

In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm.

Full transcript and show notes

Learn more about Hayden Hillier-Smith

Subscribe to The Editing Podcast

Follow Hayden on Twitter / YouTube

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TIMESTAMPS

00:00 - YouTube Content Is Shifting

01:43 - Hardest Thing About Working For Logan Paul

03:25 - We Are Entering The Next Era Of YouTube

06:33 - Why You Shouldn’t Copy Big YouTubers

08:05 - Why Hayden Went Solo

09:41 - How Do You Reconcile Niching Down?

10:57 - Hayden Doesn’t View Data Like Other YouTubers

12:14 - How Hayden Approaches Making Videos

14:43 - Importance of Early Retention

16:34 - What Creates High Energy?

18:21 - Importance Of Sound Design In Videos

20:39 - How To Choose What Sounds To Use

21:28 - How Does Being An Editor Affect Personal Viewing Experiences

23:00 - Why Start A Podcast?

24:15 - Hayden’s Rules For The Editing Podcast

26:12 - The Editing Podcast Intros Are Insane

27:13 - What’s Been Surprising Since Going Solo?

29:15 - Drama and Negativity Get Views

31:02 - Thinking About Growth Oriented Content

32:29 - Hayden Wants To Improve Life For YouTube Editors

35:01 - How To Hire A Great Video Editor

38:30 - What Should A New YouTuber Be Doing?

39:41 - What To Think About YouTube Shorts

40:37 - The Community Tab Is SUPER Underrated

42:06 - We Love Colin and Samir

44:25 - Why YOUR Perspective Is Important In Content

46:04 - Hayden’s YouTube Predictions

47:43 - Start Investing In Your Audience NOW

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