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EPISODE DESCRIPTION

Natalie Ellis is the co-founder and CEO of bossbabe.

bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.

In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.

Full transcript and show notes

Follow Natalie on Instagram / YouTube / TikTok

Follow bossbabe on Instagram / Website / YouTube

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TIMESTAMPS

00:00 - Natalie Ellis Is An Instagram Queen

01:42 - How bossbabe Grew So Fast

05:45 - Personal Brand Vs Separate Entity

07:35 - Qualities Of A Viral Instagram Post

09:31 - Being Relatable Without Being Negative

11:35 - Writing Is At The Core of Creativity

12:44 - Why Choose Instagram?

15:13 - How To Move Followers To Email

17:04 - Craft A Viral Instagram Reel That Converts

20:45 - Do You HAVE To Use Reels?

22:55 - Are Captions And Hashtags Important?

23:28 - In Feed Content Vs Stories

24:26 - Different Eras Of Instagram

26:14 - What Platform Is The Best To Start From Zero?

28:18 - Building A Personal Brand To Support A Company

31:05 - How To Approach Building With A Partner

38:16 - Product Strategy Masterclass For Creators

44:56 - How To Prioritize What You Should Be Doing

46:39 - How Being A New Mom Changed Natalie’s Work

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