Coaching for Leaders

133: The Five Elements of Your Personal Brand, with Heather Backstrom

Listen Later
Heather Backstrom: Executive Coach

What is a personal brand?

  • Personal brand is who a person is from the inside out.
  • It’s not about external looks – that is personal image (also important, but different).

    • 1. Values

    • Knowing our values can provide clarity on the kind of work and work environment we choose.
    • To help get clarity on your values, you may wish to utilize Dave’s values exercise at this link.
    • Consider experiences in your life that really brought you joy – what values show up?
    • For more on values, check out Coaching for Leaders episode 20.

      • 2. Vision

      • It’s about where you are now and where you wish to go.
      • Create a target for yourself by defining it visually or in writing.
      • “You can’t hit a target you don’t even have.” -Zig Ziglar
      • For a journaling app, check out Day One.
      • For more on vision, check out Coaching for Leaders episode 22.

        • 3. Purpose

        • Vision is where your head is and purpose is how you get there.
        • Vision is the future and purpose is what’s happening in the present.
        • Dave spoke about being a “curator of wisdom about people.”
        • Without purpose, we tend to get caught up in other people’s lives and lose our own way.

          • 4. Authenticity

          • Personal brand is about bringing out the best of who you are.
          • Borrow wisdom from others, but make it your own.

            • 5. Perception

            • We define our world and other people by our perceptions.
            • The language we use can change how people perceive us.
            • Heather and Dave both mentioned that they struggled most with this element.

              • What action will you take enhance one of these five elements of your personal brand?

              Discover More

              Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

              ...more
              View all episodesView all episodes
              Download on the App Store
              Coaching for LeadersBy Dave Stachowiak
              • 4.8
              • 4.8
              • 4.8
              • 4.8
              • 4.8

              4.8

              1,393 ratings

              More shows like Coaching for Leaders

              View all
              The Look & Sound of Leadership by Essential Communications - Tom Henschel

              The Look & Sound of Leadership

              1,167 Listeners

              The Learning Leader Show With Ryan Hawk by Ryan Hawk

              The Learning Leader Show With Ryan Hawk

              1,339 Listeners

              Teaching in Higher Ed by Bonni Stachowiak

              Teaching in Higher Ed

              373 Listeners

              HBR IdeaCast by Harvard Business Review

              HBR IdeaCast

              145 Listeners

              Big Swings Only by Kwame Christian Esq., M.A.

              Big Swings Only

              710 Listeners

              How to Be Awesome at Your Job by How to be Awesome at Your Job

              How to Be Awesome at Your Job

              1,030 Listeners

              Worklife with Molly Graham by TED

              Worklife with Molly Graham

              9,113 Listeners

              Speak Up: Develop Your Executive Presence & Leadership Communication Style by Laura Camacho

              Speak Up: Develop Your Executive Presence & Leadership Communication Style

              99 Listeners

              Maxwell Leadership Executive Podcast by John Maxwell

              Maxwell Leadership Executive Podcast

              380 Listeners

              Inside the Strategy Room by McKinsey & Company

              Inside the Strategy Room

              170 Listeners

              No Bullsh!t Leadership by Martin G Moore

              No Bullsh!t Leadership

              131 Listeners

              The Anxious Achiever by Morra Aarons-Mele

              The Anxious Achiever

              568 Listeners

              Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

              Think Fast Talk Smart: Communication Techniques

              837 Listeners

              A Bit of Optimism by Simon Sinek

              A Bit of Optimism

              2,209 Listeners

              Coaching Real Leaders by Muriel Wilkins

              Coaching Real Leaders

              677 Listeners

              HBR On Leadership by Harvard Business Review

              HBR On Leadership

              170 Listeners