Smear campaigns are hoaxes. Hoax specialist Mark joins us to explain hoaxes, how they work - and how to recognise them. We discuss the psychology, the levers, how they hack our minds, and how they are used. Use these tools to recognise them, as well as how to react when you are the target of a hoax.

Mark runs the insightful website https://americandebunk.com/ when he debunks political hoaxes. In this episode, we do NOT talk of politics, as it is irrelevant to the topic. The goal is to provide listeners and viewers with tools to recognise techniques, so you can assess if something is a hoax, or is not.

I hope you find this episode insightful, and some of the information helps you protect yourself and your reputation, as well as avoid falling for hoaxes created by bad faith actors, in ALL aspects of life.