Building an unforgettable client journey is one of the most powerful ways to boost your design firm's reputation and success. In this episode, you’ll learn how to create an experience that feels as luxurious and thoughtful as the spaces you design. Melissa walks you through the entire client journey, from the first website click to the final reveal, and shares how to transform your leads into loyal, raving fans.

You’ll discover how to attract your ideal clients, onboard them with intention, and keep them delighted every step of the way. Plus, Melissa offers real-world tips for clear communication, milestone celebrations, and gathering feedback that can skyrocket your brand’s buzz. If you’re ready to turn every project into a lasting relationship (and a referral engine), this episode is packed with the strategies you need!

IN THIS EPISODE, YOU WILL HEAR:

• (00:55) Why your client journey is your brand in action — not just your workflow
• (04:08) How to ensure your website attracts (and qualifies) your ideal clients
• (09:45) Why setting expectations early prevents client frustrations later
• (19:02) The magic of a tangible welcome packet and why digital alone isn’t enough
• (23:45) How regular client updates slash random calls and build massive trust
• (28:03) Creating WOW moments along the project timeline to counteract "whoa" moments

SUPPORTING RESOURCES:

• Join the Design Business Freedom Facebook Group

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.