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EPISODE DESCRIPTION

Mariah Coz is the founder of Fearless CEO.

Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.

In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

Full transcript and show notes

Follow Mariah on Instagram / Twitter / Facebook

Follow Fearless CEO on Instagram / Website / YouTube

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TIMESTAMPS

00:00 - Selling WITHOUT Sales Calls

01:35 - Mariah Built Tiny Homes Before It Was Cool

03:00 - Taking In-Person Courses Online

05:30 - When Mariah Decided To Change Everything

08:21 - Organizing Webinars Is Like Being In A Punk Band

11:12 - Burnout Sent Mariah To The Hospital

12:22 - Pivoting To High Ticket Evergreen Sales

16:19 - Low Ticket vs High Ticket

17:23 - Live Launch Vs Evergreen Sales

19:57 - Are Course Prices Declining?

25:44 - Should You Sell High Ticket?

28:05 - What To Do When You’ve Underpriced Yourself

31:22 - How Big Does A Group Course Need To Be?

36:54 - Designing Your Own High Ticket Offer

42:37 - Creating Urgency In Your Offers

45:49 - Selling WITHOUT Making Free Content

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RECOMMENDED NEXT EPISODE

→ #192: I coached Ali Abdaal on building a membership

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