The consultant’s pricing upper limit is the ceiling you create for yourself and your consultancy business based on the way you think about your pricing. 

Often, independent consultants adjust their pricing based on what they believe the client is thinking. For example, you might price out an engagement at $50k and then worry the client will think it’s too high and so you talk yourself into pricing it at $35k.

When you price your consulting services based on your assumptions about the amount your client is willing or able to pay, you self-impose limits on your fees.

These aren’t limits set by your clients. These are limits you create for yourself because you’re worried about losing business.

In today's episode, Melisa challenges the popular advice about how to maximize your consulting fees. Melisa shares that the #1 determinant of what you can charge is not what you’ve been taught it is.

Melisa shares several real-life examples of how pricing was set in similar situations and for similar services so you can walk away with confidence about increasing your consulting fees.

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